- Align look and feel of the website redesign with the major rebrand
- Improve brand equity and online reach through branded storytelling
- Improve overall site architecture and navigation for easier browsing and a more frictionless experience
- Increase overall trust and credibility through an improved content experience including new ‘our approach’ content
- Drive site conversion of users into contacts and ultimately customers
- Implement a fully responsive solution backed by WordPress CMS
Bringing It All Together
The new FJS is a much clearer user experience to convey their purpose. The fresh content areas for their approach and services put the client’s problem first, for better lead generation. Their learning area has a unique mixed post type loop to display the most recent content under all categories. We also got to build several creative components, like the expandable blocks for their marketing imperatives.