Objectives

• Align look and feel of the website redesign with the major rebrand
• Improve brand equity and online reach through branded storytelling
• Improve overall site architecture and navigation for easier browsing and a more frictionless experience
• Increase overall trust and credibility through an improved content experience including new ‘our approach’ content
• Drive site conversion of users into contacts and ultimately customers
• Implement a fully responsive solution backed by WordPress CMS

Bringing It All Together

The new FJS is a much clearer user experience to convey their purpose. The fresh content areas for their approach and services put the client’s problem first, for better lead generation. Their learning area has a unique mixed post type loop to display the most recent content under all categories. We also got to build several creative components, like the expandable blocks for their marketing imperatives.